Electrolux Vacuums - An Overview

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Details: Tuesday, 29 January 2008

Electrolux is a household brand name and has been for a number of years. So much so that the majority of households will have heard of the brand. In fact, the chances are that most households will have an Electrolux product, whether they know it or not. Electrolux products come under a whole range of brand names, including AEG- Electrolux, Frigidare, Eureka, Zanussi and Kenmore. And, yes Electrolux also manufacture vacuum cleaners...

Who Are Electrolux?

Axel Wenner-Gren founded Electrolux in Sweden in 1910 after a trip to Austria, during which he first laid eyes on the vacuum. It was known as Elecktromekaniska AB initially. It actually merged with Lux AB nine years later, but the company did not adopt the new name until 1957.

Electrolux was originally solely associated with the vacuum cleaner and, from 1928, that was the product that it focused on. The company cruised through the next fifty years making a small profit but did not become prolific until the 1970s when Hans Werthen took the company forward. Today, Electrolux sells around 40 million appliances throughout the world and operates in about 150 countries.

The Products

Electrolux manufactures and markets around seventeen different types of vacuum cleaner today, each of which fall into one of three categories: cordless vacuums, cylinder vacuums and upright vacuums. One of the most popular Electrolux Vacuums at the moment is the trilobite a domestic robot vacuum cleaner named after the extinct arthropod we have so often seen in fossilized form (this creature apparently scoured the ocean floor). The trilobite has the ability to map out a room so it can track where it has been and what it has left to do. It also uses ultrasound to stop it from bumping into objects in a room

The Features

The features of each and every Electrolux vary from model to model. There are some vacuums, such as the Cyclone, that uses centrifugal force to give your home a deeper clean, much like the Dyson. The Trilobite actually has a timer so you can set it to clean when you are not at home.

Electrolux vacuums are in the mid-price range depending on the features and convenience factor of the individual vacuum. They are not the most expensive on the market.